METHOD OF ANALYSIS AND ESTIMATION OF COMPETITIVENESS OF RESOURCE POTENTIAL: MICRO- AND MEASURES

Abstract

The author's vision of the method of analysis and evaluation of the competitiveness of the resource potential of the enterprise is presented in the article. The stage of the estimation of the competitiveness of resource potential is proposed: definition of the goal and objectives of the assessment of the competitiveness of the resource potential; selection of methods for assessing the competitiveness of resource potential; integrated assessment of the competitiveness of resource potential. The assessment of the competitiveness of the resource potential of the enterprise is proposed to be evaluated in three ways: crite- ral, index and expert