THE CREATIVE POTENTIAL OF REGIONAL DEVELOPMENT

Abstract

The UN resolution declared 2021 the International Year of the Creative Economy for Sustainable Development. The focus on the goals of forming a creative economy ecosystem and increasing the importance of human capital are important tasks of our time. Creativity is one of the main factors of human capital development. It has not only cognitive dimension which is realized in generation of new ideas, but also depends on emotions and motivation of people, environment. In the offered approach to an estimation of creative potential of the region, the author abstracts from concrete spheres of creativity manifestation. At the same time the author tends to concentrate on the triad of classical indicators of creativity with the emphasis on the authors' substantiation of the indicators of their representation. The evaluation of the index of talents, technologies and tolerance in accordance with the proposed indicators is carried out.  The scientific and methodological approach to the implementation of the integral assessment of the creative potential of the region was substantiated. According to the results of the assessment the regions were grouped into four groups - regions with a high level of creative potential, regions with an adequate level of creative potential, regions with a satisfactory level of creative potential and regions with a low level of creative potential. It is important to properly use the accumulation of creative potential and to help build it up through the formation of a creative economy ecosystem and its institutional support.