CONCEPT AND MEANING OF BUSINESS PLANNING FOR MODERN ENTERPRISES

Abstract

The purpose of our research is to study the main concepts related to the business planning process carried out in modern enterprises. The article states the important role of the business planning process, which is the main element of the commonly used planning system at modern enterprises operating in tough competitive conditions. As you know, the business planning process involves writing a business plan for the enterprise.

In turn, the work states that a business plan is a detailed document that allows you to clearly understand all the characteristics and peculiarities of the implementation of an entrepreneurial idea through the implementation of an investment project and to identify optimal sources of financing to obtain a positive effect.

The article also noted that the process of business planning is extremely important and vital for ensuring effective entrepreneurial activity:

- for investors and business owners as the main beacon of their activity;

- possible counterparties, potential consumers or future employees with whom you can build business;

- potential and real investors who will provide financing for the future business;

- for the leading link of management when they perform their main functions, etc