IMPERATIVES IMPROVEMENT FINANCIAL RESULTS OF THE ENTERPRISE ACTIVITY IN THE SYSTEM OF INNOVATION DEVELOPMENT

Abstract

The categories are considered and systematized «gain» and «loss» with subsequent determination of essence of financial results in the article. Grounded, that the purpose of financial results of enterprise is a search of imperatives of increase of income, as a basic financial result  of activity, using  innovative facilities in direction of his increase.

As a result of research essence of financial results the characteristic features of two components are selected: to gain and loss, that stopped up in this concept. Consequently, under the financial results of activity of enterprise will understand a quantitative total score, source of economic facilities, which characterizes comparison of regulated the legislations of gross receipts and gross charges of represented in form income or loss of enterprise.

Based on offered approach near the estimation of financial results of activity of enterprise in the system will mortgage innovative facilities for the improvement of financial results and receipt of maximally effective result. In the algorithm of improvement of financial results of enterprise mortgage the use of modern methods of raising of knowledge of population innovative facilities in relation to making of products of mass consumption and promotion of it in the points of retail business.

It should be noted that it is suggested to use all increase of gross receipt from introduction of the offered measures and part of own resources of enterprise on creation of the unique service of marketing. However much it costs to consider general growth of competitiveness and strengthening of competition positions at the market, got as a result of the correct going near organization and leadthrough financially economic to activity of enterprise the most substantial result of introduction of the noted measures