ECONOMIC ACTIVITY OF THE STRONG POPULATION OF THE EXTERNAL REGION OF UKRAINE IN THE CONTEXT OF CROSS-BORDER MIGRATIONS

Abstract

The purpose of this article is to investigate the influx of cross-border migration on the economic activity of the rural population of the Western region of Ukraine and assess its influx into the local market. The research methodology is based on an integrated approach, which includes analysis of statistical data and expert assessments. We use statistical data from Ukrstat, regional studies and international research to understand the dynamics of labor migration and its impact on employment and income. A thorough analysis was carried out to determine the scale of migration and a clear analysis was carried out to reveal the main motives.  The work examines the economic activity of the rural population of the Western region of Ukraine in the context of the growing dynamics of cross-border migration. The changes in the structure of labor resources, the level of employment are examined and their contribution to the socio-economic development of the region is determined. The need for a thorough government policy has been identified to stimulate the return of migrants and their integration into the economic life of the region. The influx of migration processes on the demographic structure of rural communities has been analyzed, leading to a reduction in the prime population and strengthening of social influences in the region. The need to develop effective programs for socio-economic development, aimed at stabilizing labor potential and promoting the well-being of the rural population in the western region of Ukraine, has been brought up. A strategy has been identified to encourage the economic activity of the population by developing local entrepreneurship and innovative employment programs to minimize the flow of labor resources and save stability in the region. In the minds of the war, cross-border migration directly influences the economic activity of the rural population of the Western region of Ukraine, creating low socio-economic problems. The decline of the productive population, especially the young, leads to a shortage of labor resources, a shortening of entrepreneurial activity and a general decrease in economic activity in rural communities.