THE ROLE OF «GREEN» TRANSFORMATION IN STRENGTHENING THE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES

Abstract

"Green" transformation is an important step towards sustainable development of the agricultural sector of the economy. "Green agricultural practices prove that this approach helps to strengthen competitive positions in sales markets.

Ensuring the transition of domestic agricultural enterprises to the principles of a "green" economy involves the use of environmentally friendly technologies and equipment, production of environmentally friendly products, creation of "green" jobs, etc.

The author reveals the orientation of the domestic agricultural sector of the economy towards creating the ecological and economic integrity of organic agricultural production.

It has been found that the "green" transformation of the agro-industrial complex contributes to the competitiveness of the enterprises included in it as a result of the introduction of energy-efficient technologies and sustainable use of natural resources. The use of environmental approaches in agricultural production reduces costs, provides market advantages, and helps to adapt in the event of unpredictable changes in the market.

The article proposes priority areas of "green" transformation of agricultural enterprises that will help to increase their competitiveness. They include the introduction of energy-efficient technologies, the use of circular economy principles, and the adaptation of organic production to international standards. Stimulating the investment attractiveness of the agricultural sector and cross-border cooperation contribute to the modernization of the agricultural sector and strengthening its position in the global market.

It is emphasized that the agro-industrial complex is quite attractive for alternative investments, and therefore, it is advisable to ensure adequate funding in this area in the future. The proposed measures of "green" transformation of agricultural enterprises will reduce environmental risks and ensure their sustainable economic development.