TOOLS FOR PROMOTING REGIONAL DEVELOPMENT OF CONSTRUCTION ENTERPRISES

Abstract

Construction is a rapidly evolving field, particularly during the period of martial law in Ukraine. The modern regional system is diverse and encompasses strategic sectors that define its uniqueness. Given the importance of rebuilding Ukraine's economy after the war, ensuring sustainable territorial development, and the lack of comprehensive research in this area, the relevance of such efforts is timely and requires the development of tools to stimulate regional construction development. The aim of the study is to explore the tools for stimulating the regional development of construction enterprises. The article examines the regional development of construction enterprises using the Volyn region as a case study. Scientific works of researchers highlighting the importance of construction in economic development were analyzed. Additionally, the development of construction enterprises is assessed using an integral coefficient and strategic analysis methods. The study emphasizes that digitalization plays a significant role in analyzing development indicators under current conditions. It has been established that the main tools for stimulating the development of construction enterprises should be grouped into four levels: strategic, economic, digital, and socio-psychological. Overall, in 2023, the profitability of construction enterprises increased, which is a positive development. Construction serves as a vital tool for rebuilding the country's economy after destruction. Strategic tools include development strategies aligned with sustainable development goals, SWOT analysis, and PEST analysis. Digital tools for stimulation encompass building modeling methods, network technologies, algorithms, robotics, data storage in cloud environments, and data protection mechanisms. Economic stimulation tools are divided into financial, operational, human, managerial indicators, and risk resilience metrics. Socio-psychological stimulation tools are based on a scoring evaluation of satisfaction levels with the organizational climate and interaction conditions across all levels.