THE ECONOMIC ANALYSIS OF ACTIVITIES OF THE TOURISM SPHERE SUBJECTS IN THE WESTERN REGION OF UKRAINE

Abstract

The western region of Ukraine is usually viewed as a region with a high level of agriculture, industry, education, and science. Tourism is not crucial in the development of the region, although there are favorable natural, historical-cultural, economic, socio-demographic conditions for it.

The aim of this article is to analyse indicators and identify features of tourism development in the western region of Ukraine.

The western region of Ukraine is a place where significant recreational and tourist potential is concentrated. The percentage share of this potential constitutes 22.8% out of the total natural resource potential of Ukraine, 77% are standing for recreation and tourism resources and 23% for the resources of sanatorium and spa treatment. A significant proportion of nature-recreational potential in the western region is found in the Transcarpathian, Lviv, Ivano-Frankivsk regions, and has a smaller proportion - Chernivtsi, Volyn, Rivne and Ternopil regions. Tourism activity in the Western region of Ukraine is carried out by tourism enterprises, sanatorium and health resorts, hotels and other places for short-term residence. As of 01.01.18, according to reports, there are 686 subjects of tourism activity in the western region. Most of them are situated in regional centers. Among the regions, the largest number of tourism enterprises is in Lviv and Ivano-Frankivsk regions. The analysis of the dynamics of the number of tourist enterprises in 2011-2017 shows that their number has significantly decreased due to events occurring on the territory of Ukraine.

The decrease in the number of tourists visiting the west region in recent years has happened due to the low level of development of recreation and tourism infrastructure, insufficient quality of tourism product for various target groups of tourists, lack of hotel facilities in accordance with world standards, inconsistency of quality of services in the service of international level standards, insufficient transport links in some areas. By means of dealing with these factors, we can contribute to the significant development of tourism in the western region of Ukraine and stimulate the related industries of the country's economy