PROBLEMS OF DEVELOPMENT OF QUALITATIVE PROVISION OF TOURIST SERVICES IN THE REGION

Abstract

The article throws out the quality, which is the second main tool after the price, which forms the structure of the offer on the market. Considered the key factors contributing to improving the competitiveness of tourism products in the region due to the constant increase of its level. What caused the need to adapt the proposal to the needs of tourists.

The article explains and analyzes scientific approaches to the definition of the concept of quality. The interpretation of this economic category by modern domestic and foreign economists, the appropriateness of certification and standardization is reasonable for the provision of internal resources for the provision of tourist services in the regions of Ukraine. In today's conditions of tourism business, much attention should be paid to the implementation of a set of measures aimed at modernizing the provision of tourist services, developing effective standards for tourist services, and improving the work of all businesses in the tourism sector. In order to improve the organization of tourism activities in most countries of the world, special mechanisms of influence on economic entities that arise when implementing standardization procedures, certification of tourist services, licensing of tourism activities and depend on certain model of state regulation in the field of tourism are applied.

The article examines and analyzes scientific approaches to the definition of the concept of quality. The interpretation of this economic category by contemporary domestic and foreign economists is generalized, the feasibility of certification and standardization for the quality of providing tourist services in the regions of Ukraine is substantiated. The analysis of many components that affect quality, their selection is a significant problem in the study and assessment of the quality of tourist services. The scientific-theoretical and methodological basis of this study were scientific works and publications of domestic and foreign scientists in the field of quality management of tourist services