THE SUBJECTIVITY OF THE COLLECTIVE IN THE CONTEXT OF THE ORGANIZATION AND FUNCTIONING OF JOINT ACTIVITY

Abstract

The article explores joint activity as a complex socio-psychological phenomenon involving the interaction of individuals within a collective subject. The structural and dynamic characteristics of joint activity are analyzed, highlighting processes such as imitation, cooperation, empathy, emotional contagion, and reflection. The study identifies the primary types of joint activity: joint-interactive, joint-sequential, joint-individual, and joint-creative, focusing on their distinctive features. Emphasis is placed on the role of collective subjects as integrated groups functioning through shared behaviors, relationships, and coordinated actions. The importance of social-psychological processes, including goal-setting, motivation, coordination, and management, in ensuring the effectiveness of joint activity is underlined. The article integrates findings from empirical studies, including those by Ukrainian scholars, and discusses methods to enhance the efficiency of joint activity by fostering collective subjectivity and optimizing interaction within groups. The analysis underscores the need for a systematic approach to investigating collective behavior and its application in various organizational contexts.