ANALYSIS OF THE MODERN STATE OF DEVELOPMENT OF THE TRADE INDUSTRY OF UKRAINE

Abstract

Domestic trade is a type of economic activity, the object of which is the process of buying and selling commodity products in the domestic market of economic entities of all forms of ownership, whose main task is to meet the needs of consumers through the supply and sale of a wide range of goods.

Trade plays an important role, in particular as a mediator between producers and consumers, participates in the balance between production and consumption, the formation of a significant share of gross value added in Ukraine, as well as the important social role that lies in securing employment and generating its income.

The number of employees in the wholesale and retail trade is constantly increasing. The overall volume of trade in Ukraine tends to increase. In the structure of the general turnover of Ukraine, the wholesale turnover is 74.98%, retail - 25.02%.

The simultaneous increase in the volume of trade and the decrease in the number of business entities in the trading industry indicates that the overwhelming number of enterprises have switched from retail to wholesale, or indicates that larger market participants have absorbed their smaller competitors, which increased the sales figures (turnover). In general, the dynamics of the increase in the total volume of trade turnover of trade enterprises for 2015-2018 is a positive factor in the development of economic processes in the country.

The positive dynamics of the development of the trade industry influenced the financial results of economic activity of Ukrainian trade enterprises. The percentage of enterprises in the industry that made profit in the period under review exceeds the percentage of unprofitable enterprises, which indicates a positive trend in the development of the industry.

Therefore, the trade industry is essential for the development of the national economy. It creates new jobs for the active population of Ukraine.

To enhance the efficiency of the trading industry, it is necessary to implement methods of innovation, automation. The state, in turn, should stimulate the development of the sector through state support and improvement of the investment climate.