METHODOLOGY FOR ANALYSIS AND ASSESSMENT OF THE COMPETITIVENESS OF ENTREPRENEURSHIP SUBJECTS OF THE REGION

Abstract

The article examines approaches, methods and criteria for assessing the competitiveness of regional business entities. The bottlenecks and strengths of existing methodological approaches to assessing the competitiveness of regional business entities are identified. The author's methodological approach to assessing the competitiveness of regional business entities is proposed, which includes the following stages: justification of the goal and objectives of analytical research on the competitiveness of regional business entities, justification of methods for assessing the competitiveness of regional business entities, selection of sources for assessing the competitiveness of regional business entities, justification of criteria for assessing the competitiveness of regional business entities, formation of a system of indicators for assessing the competitiveness of regional business entities, standardization of indicators for assessing the competitiveness of regional business entities, calculation of the integral index of competitiveness of regional business entities, comprehensive assessment of the competitiveness of regional business entities. It is substantiated that the purpose of the analytical study is to determine the level of competitiveness of business entities in the region. The tasks of the analytical study of business entities in the region are to assess the competitive advantages of business entities in the region; assess the social component of the competitiveness of business entities in the region; assess the competitiveness of business entities in the region; comprehensive assessment of the competitiveness of business entities in the region. It is noted that the areas of the analytical study are to assess the competitive advantages of business entities in the region; assess the social component of the competitiveness of business entities in the region; assess the competitiveness of business entities in the region. It is proven that the proposed methodological approach will allow identifying weaknesses in ensuring the competitiveness of business entities in the region.