DIGITAL BUSINESS TRANSFORMATION: ESSENCE AND CHARACTERISTICS

Abstract

The article studies the essential characteristics of the concept of “digital business transformation”. A literature review of the concept of “digital transformation” was conducted. The conducted studies allowed us to consider digital transformation as a radical restructuring of business with an orientation towards modern information technologies; as the active introduction of information technologies into all business processes of business entities; as a change in strategic thinking both in top management of the business and at all levels of company management, eliminating “resistance to change”; as the creation of a new digital concept of business development. The author’s vision of the concept of digital business transformation is presented as a modification of all business processes of business entities, which occurs on the basis of the introduction of information technologies that modify the concept of its development and scaling, and thus ensure competitiveness in the national and global spaces. The directions of digital business transformation are proposed, such as resources (fixed capital, working capital, finance, personnel, etc.), business processes (supply, production, warehousing, transportation, sales, etc.), areas of activity (production, marketing, innovation, financial, foreign trade, etc.), organizational management structure (levels and links of management), culture and concept of activity (corporate culture, business philosophy, etc.). The principles of digital business transformation are substantiated, which are: security of business process digitization, openness, accessibility, sovereignty, efficiency.