CUMULATUON OF THE ENTREPRENEURIAL POTENTIAL OF THE REGION AS A RESULT OF THE CREATION OF REGIONAL ENTREPRENEURIAL SKILLS STUDIOS

Abstract

In this article a complex scientific problem – the development of applied foundations for increasing the entrepreneurial potential of the region is solved.

Increasing the entrepreneurial potential of a region is one of the most important factors for its economic growth. This is ensured by the action of both extensive (increasing the number of business structures and their property support, increasing jobs, developing infrastructure, etc.), and intensive factors (improving productivity, creating a positive image of the entrepreneur, stimulating innovation, etc.). Establishment of regional studies of entrepreneurial skills as infrastructure entities, which activity creates the necessary conditions for the formation of opportunities for growth of entrepreneurial skills in a certain region is aimed to increase the efficiency of the realization of entrepreneurial potential by all economic entities of each region of the state and the country at all.

By means of a critical analysis of scientific publications of scientists on the problems of entrepreneurship development in the context of the investigated problems, two directions of research are distinguished: the sphere of research, devoted to the issues of formation and development of entrepreneurial potential of the region, and the sphere of research, which reveal the theoretical-methodological and applied principles of creating regional studios of entrepreneurship. It is necessary to disclose the relationship between these two directions.

It has been found out that the purpose of creation of regional studies of entrepreneurial skills, which consists in forming a platform for acquiring business skills, business planning, studying the methodology of evaluating the effectiveness of implementation of business projects, mastery of entrepreneurial skills, development of startups is closely intertwined with the essence and content of entrepreneurial potential of the region as an ability of the regional system of entrepreneurship on an innovative basis to solve the problems of socio-economic development of the region on the basis of combining different types of potentials, and the existing use of entrepreneurial potential in the regions of Ukraine is much worse than in the EU countries.

To solve the problem, the mechanism of providing the business potential of the region is suggested as a result of the creation of regional studies of entrepreneurial skills, the interaction of its components such as organizational, financial-investment, information and scientific-technical, provide solutions to the problems of socio-economic development of the region.

The implementation of such a mechanism to ensure the growth of entrepreneurial potential of the region will allow to increase the number of small and medium-sized business entities in the region, to develop the entrepreneurial infrastructure, to increase the innovation activity of small and medium-sized business entities in the region.

Further research will focus on finding reserves for improving the efficiency of regional governance through the introduction of a mechanism to ensure the entrepreneurial capacity of the region as a result of the creation of regional studies of entrepreneurial skills