AREAS OF INCREASING THE VALUE OF GOODVILLE MACHINE-BUILDING ENTERPRISES OF THE REGION

Abstract

The scientific publication deals with the study of the directions of increasing the value of goodwill of machine-building enterprises of the region in order to increase their profitability. Increasing the value of goodwill at the current stage of economic development requires a great deal of attention from scientists and practitioners, since the proper identification of goodwill will provide accurate data on the need and opportunities for increasing it.

Goodwill value assurance should be accompanied by an analysis of the enterprise's economic activity, a diagnosis of the level of crisis, and an assessment of the effectiveness of the enterprise's development management, which must take place within the framework of a comprehensive approach and economic diagnostics.

Increasing the automation of production, purchasing new equipment, conducting certification and improving the sales system will not only expand the market, but also increase the profitability of the enterprise and increase the cost of goodwill. Also, within the framework of the conducted research, it is recommended to expand the range of products, which will significantly increase the sales volume. As a result, goodwill strongly influences the views of investors, consumers, business partners and employees themselves, which in turn increases the value and liquidity of the enterprise