REGIONAL BUSINESS DEVELOPMENT SYSTEMS THROUGH STAKEHOLDERS 'PHYSICAL ACTIVITY MANAGEMENT

Abstract

The article states that the driving force of the economies of developed countries is the formation of regional business development systems, which are not only recommended but also necessary to ensure the socio-ecological and economic development of the region, to ensure its security. It is noted that as stakeholders consider both physical and legal entities, there are two approaches to increasing physical activity: 1) measures to influence individuals through their involvement in sports competitions, creating different kinds of draws with a win - visiting institutions engaged in physical activity of the population of the region at lower prices, creating promotional videos about healthy lifestyles; 2) measures to involve organizations and institutions in physical activity through the development of a range of programs for their employees, the promotion of healthy lifestyles, the development of systems to overcome fatigue at work, increase productivity at enterprises, the creation of trainings, symposia and conferences that promote physical activity as a tool to reduce the burden on the region's economy. The essence of the regional business development system is determined, the principles of its functioning and conditions of realization are described.

Regional business development system is a set of industrial, financial, commercial, social, environmental, sports and recreational activities in the region, which increase the competitive position of the region among other regions of Ukraine, affect the productivity and health of the population, increase the level of job satisfaction, personal and social life. Establishment of a regional system of business development based on the principles of transparency, openness, efficiency, environmental friendliness and mutual support for promoting the well-being and laying the foundations for sustainable socio-ecological and economic development of the territories. As everyone involved in the regional business development system is a stakeholder, more attention should be given to measures to manage their physical activity in order to achieve the socio-ecological and economic sustainable development of the region. Stakeholders' contribution to the regional business development system is power and incentives. Power can be technology, innovation, time, professional skills, knowledge, qualifications, soft and solid competencies. The incentives will be access to modern management technologies, the ability to conduct experiments through openness of society, advanced training, rewards in improving the level of satisfaction with work, personal and social life in the region, safe working conditions, a complete regional material and technological base, accessibility to energy-saving technologies, eco-friendly technologies status, exchange of experience with developed regions and territories. The main advantages of managing stakeholder in regional business systems are: the regional development priorities must be clear and have a common vision among its key influencers; identifying who are the main stakeholders and understanding their attitude to these systems; bringing people together, including their knowledge and experience, to solve problems together; defining the region's strategy for competitive advantage; reducing the level of risk in the region and increasing the level of security.

Effective engagement helps to transform stakeholder needs into organizational goals and provides the basis for developing an effective strategy. Finding a point of consensus or overall motivation helps the stakeholder group turn the investment into a meaningful outcome. For a regional business system to be successful, all parties must have a clear understanding of the process and goals. The information should be conveyed purposefully and consistently at each stage. Stakeholders need to understand the vision and role they play individually in achieving the goals of the region. Each stakeholder has to understand their own meaning and the role they play in achieving a common goal. Many of the activities suggested by increasing the physical activity of stakeholders cannot be implemented due to low awareness and lack of interaction between them. Engaging with stakeholders from the outset helps to engage them in the regional business system and assure their successful completion. Stakeholders who do not understand community development strategies find it difficult to stay engaged and move in the right direction