ELECTRONIC INTERACTION IN KEY SECTORS OF ELECTRONIC COMMERCE

Abstract

The scientific article concentrates attention on research of complex interaction, which arise up between all participants of market of electronic commerce on the modern stage. Electronic trade is examined as a basic element of electronic commerce which is confirmed the current legislation of Ukraine.

The conducted research allowed to systematize all possible formats of electronic co-operation as a difficult matrix. The basic sectors of matrix are examined with positions of both users and suppliers of certain products, commodities, services, or appropriate electronic content. In particular are selected such sectors as Business (B), Customers (C), Goverment (G) and Employee (E).

It is necessary to notice that mainly scientific researches touch such types of electronic commerce as Business-to-Business and Business-to-Consumer.

Development of artificial intelligence, innovative technologies of the complemented reality, possibility of remote access, to the arrays given, appearance of digital signature and new requirements and necessities through the pandemic of Covid-19 leads to nascence of modern forms of collaboration in format on-line, which remains out of eyeshot researches of this theme.

For example, to them it is possible to take public purchases through the system Prozorro in a sector Business-to-Government; realization of public projects on principle сrowdfunding in a sector Customer-to-Business; various electronic registers are in a sector Government-to-Employees; grant of state electronic services is in a sector Business-to-Customer; forums and ratings of employers are from point of users in a sector Employees-to-Customer etc. The separate formats of co-operation touch directly adjusting of communication, retrieval of necessary data and receipt of feed-back, from users, that is powerful reserve of improvement of grant of services or improvement of informative content him users. Obviously, that the effective use of such reserves will have investigation the best satisfaction of consumer demand.

For every pair of intercommunications researched specific features, electronic platforms, possibilities of collaboration, perspective ways of strengthening of co-operation and others like that with accenting exactly on electronic subsoil of their origin and subsequent development.

Prospects of subsequent researches will take place in the sectors of noncommercial organizations (Noncommercial) and scientific structures (Science), what also in various forms builds mutual relations with business, government, citizens/users.