SOCIAL LOGISTICS AND DEVELOPMENT OF UNITED TERRITORIAL COMMUNITIES: POINTS OF CONTACT AND MANAGEMENT FEATURES
Abstract
This article solves a complex scientific task – improving existing theoretical and methodological provisions and providing practical recommendations aimed at optimizing the flow of internal social processes in the management of united territorial communities. Based on a critical analysis of the articles of scientists revealed the need to use social logistics to improve the management of social systems, improve their functioning and the course of internal social processes. The analysis of approaches to defining the essence of the concept of “social logistics” became the basis for clarifying its essential content as a universal tool for optimizing the flow of internal-social processes aimed at improving the management of social systems.
The research of the development of united territorial communities was conducted based on monitoring the process of decentralization of govermance and reform of local self-government, as well as annual indicators of budget execution in the regions of Ukraine. The analysis of the functioning of the united territorial communities of Ukraine showed that their development is uneven: the regions with the highest rating of indicators include Zhytomyr, Dnipropetrovsk, Khmelnytskyi, Chernihiv and Zaporizhia regions; Kirovohrad, Zakarpattia, Vinnytsia, Kyiv and Lviv regions are among the regions with the lowest rating indicators; all other regions are among those with an average rating.
Analysing the logistical aspect, it was determined that one of the factors in the development of united territorial communities is their territorial location. It has been established that highly developed communities tend to be near medium and large cities, or have a border location. This accordingly affects the indicators of their socio-economic development. The closer the centre of gravity is, the better the relevant socio-economic indicators are. A SWOT analysis of the development of the united territorial communities of the region revealed that the use of their opportunities, along with the use of decentralized management methods, can strengthen the strengths and solve their existing socio-economic problems. This analysis showed that high human resources potential is a resource for participation in international projects, the development of agribusiness can increase the level of entrepreneurial activity of united territorial communities, and the outflow of active and qualified personnel abroad will limit the development of existing enterprises and attracting foreign investors.
The application of a problem-target approach in the management of united territorial communities provides a targeted direction of social logistics and optimization of internal social flows. Based on the “problem tree” method, the reasons for the lack of unification of territorial communities were identified: bureaucratization of the process, low level of information on the need for unification, lack of local leadership and corruption component. In the context of decentralization reform, it is recommended to use international donation, as well as programs and projects that promote the development of united territorial communities; special attention should be paid to community cooperation and improvement of communication processes with society and investors, development of social interaction through the media and the Internet.
