MARKETING CONCEPT OF FORMATION OF INNOVATIVE INFRASTRUCTURE OF THE REGION

Abstract

The article considers marketing approaches to the formation of innovation infrastructure in the region. The main provisions of the modern concept of management of innovative development of regions are offered: management of innovative potential of the region; formation of innovation infrastructure facilities; development of relations of innovative business with the authorities of the region; increasing the attractiveness of the region; meeting the needs of target markets; improving the quality of life in the region.

Particular attention is paid to the development of Internet marketing. It is noted that the role of innovation infrastructure is growing, the purpose of which is to establish effective cooperation between science, production and the market. The efficiency of using regional marketing is indicated, which allows to position the region in relation to other regions, to form a program to create its innovative advantages.

Innovative systems, technopark structures, clusters, special economic zones, etc. are recommended create in the form of network virtual organizations that operate, combining traditional and electronic forms. The development of the system of regional innovation infrastructure from the point of view of different approaches to the study of regional problems is considered: quasi - state, quasi - corporation, market area and society.

The peculiarities of creating an interregional innovation system for regions that do not have sufficient innovation potential for the formation of a regional innovation system are highlighted.