REGIONAL ASPECTS OF QUALITY ASSURANCE OF PRODUCTS AND SERVICES OF THE HOSPITALITY INDUSTRY

Abstract

The article identifies and systematizes the main indicators of quality of products and services of the hospitality industry in the regions of Ukraine. The essence of the category «quality of products and services of the hospitality industry» is generalized and defined as an economic category that is measurably majestic and reflects the degree of satisfaction of consumer needs in the form of comprehensive tourism services provided by hospitality industry entities. It is determined that the quality of products and services of the hospitality industry in the regions is characterized by such indicators as the number of tourists, the money they spent during the trip, leisure time, as well as the range of services offered.

It has been proven that one of the main indicators of quality is the tourist tax levied on tourists by local authorities in order to invest in the development of the hospitality industry in the region (restoration or revitalization of monuments, infrastructure development, landscaping, events, etc.). Tourist tax is paid by tourists and guests of the region who come to the city or region for recreation. Analysis of the volume of tourist tax in the regions of Ukraine showed that the total amount of revenues to local budgets in 2020 amounted to about 130 million UAH, which is 34% less than in 2019. The leaders in this indicator in 2020 are Luhansk, Mykolaiv and Kyiv regions.

The state of the hospitality industry in Lutsk is analyzed. The analysis showed an increase in tourist fees in the city until 2019. The main regional products and services of the hospitality industry are described on the example of the city of Lutsk. To substantiate the feasibility of forming new proposals for products and services of the hospitality industry that meet international standards and find effective ways to improve the quality of the studied processes, we will conduct a SWOT-analysis of the development of the hospitality industry in the city. The conducted analysis showed sufficient resource potential in the city for the formation and provision of products and services of the hospitality industry of high quality.

The directions of increase of the level of their quality of the research territory are determined. It is proposed to increase the level of quality of products and services of the hospitality industry of the city of Lutsk by; formation of new tourist offers that would meet modern norms, rules and quality standards. increasing the level of promotion of the tourist potential of the city; increasing the number of tourist information centers in the city, as well as the introduction of regional organizations for the management of the tourist destination «Lutsk».